Our story

Country music and western style have always been part of our family

Country music and western clothing have been part of our lives for years. It is what we listen to, what we wear, and something we have been into since our teens.

Boots, denim, hats and western clothing were never just something we liked the look of. They were already part of how we dressed long before Western LEWW became an idea.

More people in the UK are getting into country

Over the last few years, we have seen country music, line dancing and western fashion reach a much wider audience in the UK.

It is no longer something you only see among a small group of long-time country fans. More people are getting into the music, the clothing and the culture around it, including a much younger crowd.

The choice of country and western clothing still feels limited

That growing interest has not always been matched by the choice available here. We have seen people travel long distances to visit specialist shops just to find the boots, hats and clothing they want.

It was a problem we already knew ourselves, and it became obvious that plenty of other people were having the same experience.

Western LEWW is being built to bring those products together

Western LEWW is being built to bring those products together in one place. We want a range of country and western clothing, boots, hats and accessories chosen for quality and style, and available to customers across the UK.

We'll begin with products from other brands. As the range grows, we also plan to develop our own Western LEWW pieces, starting with hoodies, T-shirts and everyday clothing.

We would not stock something we would not wear ourselves

The range has to feel right to us before we expect anyone else to buy it.

We want to choose products we would genuinely wear ourselves, with quality and style taking priority over simply having more products on the site.

That means being selective about what makes it into the range and building it properly as we find the right brands and suppliers.